Last updated: June 26, 2025

At Activa (“we,” “our,” “us”), we respect your privacy and take the protection of your personal data seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (activa.digital) or interact with us in connection with cold-email and GTM services.

1. Information We Collect

Primary Personal Data:

• Name

• Business email address

• Company name, job title, and industry

• Phone number (if provided)

Technical & Usage Data:

• IP address and browser details

• Cookies and tracking data (e.g., page visits, time stamps)

• Email open/click engagement metrics

We collect only what is essential to run our services, in line with data minimization principles under GDPR and other data privacy laws.

2. How We Collect Information

• Directly from you via forms, calendars, or email replies

• Automatically when you visit our website or open emails (through cookies and tracking pixels)

• From public or third-party sources when gathering email leads (e.g., business directories) in compliance with legitimate interest rules for B2B outreach 

3. How We Use Your Data

• To deliver our cold email and GTM services (send messages, book strategy calls, report performance)

• To personalize and improve our outreach and website experience

• To comply with legal and regulatory requirements

• To maintain email lists, honor unsubscribe requests, and prevent abuse (CAN-SPAM, GDPR compliance)

4. Email and Marketing Policies

Cold Email Outreach:

• Emails are sent based on legitimate business interest (relevant professional relationship)

• We include a clear, visible unsubscribe link or instructions in every communication 

• We honor unsubscribe requests promptly—removing data from active campaigns within 48 hours

5. Third-Party Data Sharing

We may share data with:

• Service providers (e.g., Instantly, CRM tools) under strict data protection terms

• Compliance/legal authorities only when required by law
  We never sell or rent your personal data.

6. Data Security & Retention

• Security measures include encryption, secure storage, and access control

• We retain email-related data while services are active and for up to 12 months after for audit and legal compliance

• Performance data (open rates, replies) is kept for up to 24 months unless you request deletion

7. Your Rights (GDPR & CCPA)

If you’re a resident of the EU or California, you have the right to:

• Access, correct, or delete your personal data

• Withdraw consent or object to processing

• Request data portability

• Lodge a complaint with a supervisory authority

To exercise these rights, email us at privacy@activa.digital

8. Cookies & Tracking Tools

We use cookies and web analytics (e.g., Google Analytics) to optimize website performance and understand user behavior.
Most browsers let you disable cookies, though this may affect functionality.

9. Children & Minors

Our site and services are for B2B professionals only. We do not knowingly collect data from under-18 individuals.

10. Updates to This Policy

We update this Privacy Policy annually or as required by law.
When updates occur, the new version will be published with a new “Last updated” date.

11. Contact Us

Have questions about this policy or your data rights? Contact us at:
privacy@activa.digital